Rule 1.

Members of this Alliance shall use no advertising which has the effect of misleading the public as to their services, guarantees, product or result to be obtained from the use of such product.

Rule 2.

All statements and claims shall be accurate and truthful in every detail. No advertisement shall contain statements unless reasonable and proper proof of their truth can be shown to the Board of Trustees.

Rule 3.

No advertisement shall lead to the impression or conclusion that the instrument, device, feature or service is of different nature than it actually is.

Rule 4.

No company or its representative shall advertise or state that they can diagnose, treat or cure ear ailments other than compensating hearing loss by means of a hearing aid.

Rule 5.

Hearing aids must be available for sale as advertised and obtainable at the price and terms quoted. Used hearing aids should be advertised as such and should be identified as to the respective makes and models of aids available for sale.

Rule 6.

Members shall not imitate the advertising, trade mark, name or labels of any other Member.

Rule 7.

Advertising offering such as allowances or special prices shall clearly state details of offer and identify merchandise.

Rule 1.

No Member shall make excessive claims for performance, economy, instrument and/or battery life, or other matters, nor shall superlative adjectives be used unless they can show positive proof to the Board of Trustees.

Rule 1.

No Member shall refer to any competitor's product or service in any unfair or disparaging manner either in advertising or verbally, or in any other way.

Rule 1.

No Member shall represent himself/herself as being in the employ of a competitor or in the employ of any other firm, institution, or person for the purpose of inducing a sale.

Rule 1.

No Member or individuals employed by a Member shall in connection with the fitting and sale of hearing aids use, display, or advertise titles, degrees, diplomas, certificates or memberships for which such Member does not possess a legitimate and recognized degree, certification, license or valid membership.

Rule 1.

No Member shall induce the breaking of a contract then existing with any other dealer, or interfere in any way with the performance of such contract.

Rule 1.

No Member shall indulge directly or indirectly in commercial bribery.